Lena Naassana

Lena Naassana is a creative entrepreneur with a diverse background in publishing, media and development. Born in New York to a multicultural and multilingual family of mixed Czech-Syrian descent, Lena grew up in Cairo, leaving to read English literature at Oxford University. After graduating, she worked as a documentary filmmaker and photographer with local and international nonprofits and NGOs. In 2017, she moved to Prague to study film and photography, later moving to London to begin an MA in Comparative Literature at the School of Oriental and African Studies. In 2020, Lena moved back to Cairo to co-found El Batron, a music label and creative consultancy supporting young talents in the rising trap and mahragan scenes. As chief Creative Strategist of El Batron, Lena oversees all of the label’s creative output as well as the visual identities of El Batron’s roster of music artists. In parallel, continues to pursue interdisciplinary artistic projects grappling with themes of exile, alienation and nostalgia.